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Cake day: June 16th, 2023

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  • Galaxy’s Edge feels emblematic about the issues of design under Iger versus Eisner.

    Eisner vastly expanded park capacity, but he didn’t just focus on E-ticket attractions. He intentionally built some parts of the parks to entertain but cheaper to add capacity and give people a place to be entertained if they didn’t want to wait in long lines.

    In contrast, most of Iger’s expansions were generally a lot more costly and didn’t have the throughout of previous E-ticket attractions. This ended up pushing Disney into being a more premium experience.


  • I feel like this is a symbol of the difference between the Eisner and the Iger CEO tenures. Eisner built out a massive expansion of the parks under his leadership, doubling the gates in Anaheim and Orlando while planning international expansion. Iger didn’t, choosing smaller expansions with premium experiences over capacity expansions.

    It is part of the reason that Universal has been able to grow so much, Disney doesn’t have the capacity that it needs to meet high end theme park demand.