I’m not an American and I’ve only seen this logo a couple of time but I’ll be completely honest - this remodel fucking sucks.
I despise minimalism and these transitions from oldschool cool to these post-modernist corporate garbage. And that’s definitely one.
what that’s why everyone is bitching about it? like THAT?? how is that “going woke”? i guess woke is when you sans-serif.
Its woke because they took the cracker off. They are erasing crackers
I mean it still has serifs its just losing the old guy, the barrel, the outline and the flourish on the K
Honestly, I can see why an old guy with his hand in a barrel might be off putting for a restaurant theme
I agree with that last part. The serifs did shrink quite a bit though and Rs are completely lost them.
I never said it’s going woke, don’t throw me into that box.
i didn’t say you were; i was referring to everyone on twitter claiming it was
I hate it as well, my theory is that it’s done for better readability on small screens such as phones.
I think a lot of minimalism is coming from the point of accessibility in general. Shit used to be too convoluted.
If they had removed the old timer and the barrel but left the asymmetrical shape behind the text just as it was, then they might have been on to something.
I really like the geezer with his drum to be frank!
But does Frank know what the cracker did and what he put in that barrel?
I feel very opposite and really appreciate the minimalist in this case. I don’t always, but I just don’t think the old logo was aesthetically pleasing at all.
Logo matches the food now, it’s perfect.
There’s nothing good about the new logo… but there is so much wrong with the old logo. This is a vast improvement, but it sure as fuck isn’t going to get me into a Cracker Barrel.
“Utter woke nonsense” - Some boomer
That wasn’t Jesus in the parking lot, man.
Sure it was. But it’s spelled Jesús, and he was just an immigrant trying to make a better life for him and his family back home in Mexico.
The new one
He was right. Jesus would never tolerate this. Time to flip some barrels.
It’s on like Donkey Kong!
Tbf the old logo is much better
It’s following the modern trend of flat clean lines. I’m getting rather sick of it TBH
I absolutely hate basically everything about modern logos and UI design. It looks like shit, and for UIs it’s not even efficient usually.
soulless minimalism
It’s better in some ways, worse in others. It’s shit for a thumbnail, for example. The old one stand out more, but the new one is more readable and fits into any format.
Yeah, I think so too. I don’t see why they had to change the font, at least the C had character. Now it’s the most boring plain forgettable font imaginable and black at that. It’s like they didn’t even try.
Lmao they got rid of the cracker and the barrel
The barrel is still there. The background is a barrel.
I thought it was a cracker.
I’m pretty confident it’s supposed to be a barrel, but it might also be a cracker. I can see that too.
What? How is this any « woke » even for the MAGA lunatics ??
[edit]: Apparently the company had a diversity / non-discrimination campaign in recent years. It explains.
Anything they dont like is “woke”
They had a DEI/nondiscrimination campaign because of several high profile stories where restaurants were accused of racism (black diners being asked to move away from seats visible from the entrance, at least one black person being told “we don’t serve your kind” or words to that effect.)
Ugh I can just SMELL the WOKENESS. If I look at this ANY LONGER I might be AWOKENED
I mean, it’s less visually noisy, but that’s it?
This dude’s willing to go to arms over this?
It makes the size of the logo versus the text look like nothing but wasted space. Hell, versus the text portion, it looks like MORE extra space is used than the old logo, ony with zero charm or familiarity to show for it.
If they wanted to re-brand as a truck-stop, merge with Love’s, don’t just rip-off their color-scheme minus the Heart.
Wtf does « gave my life to Christ » means in that situation? Did mf get baptized in the parking lot??
i think he gave a life altering blowjob in that parking lot
To Jesus?
i don’t expect cracker barrel parking lot sex partners to give real names
Dedicated it to Jesus
Bro put it ong fr fr no cap
yes, he noticed that he was a really hard worker when he was hanging out in the Home Depot parking lot across the street, and he thought that he deserved something nice
Swallowed for the lord.
Got engaged to a guy in the parking lot. That’s my made up story and I’m sticking to it.
Can someone seriously answer this question. I’m losing my mind over here. WTF does it mean?
Got shot by someone named Josh
He fucked the dishwasher behind the dumpster
Maybe it rained a lot and dumpsters were water tight back in his day.
Only Baptists baptize, and it’s literally dunking your whole body into water. We had a huge tub behind the pulpit, it was about three feet deep and 12’x8’. I can’t imagine that happening in a Cracker Barrel parking lot, unless it’s one of those pool-in-a-pickup-truck-bed situations.“Giving your life to Christ” is basically what it sounds like. An often emotional moment in which you make a personal commitment to the Biblical idea of Christ and his teachings. Think of it like an epiphany.
Edit: my bad guys, I got the terminology wrong about which sect of bigots have wet tshirt contests.
Only Baptists baptize
No, absolutely not. Baptism is arguably the most important sacrament for all christian churches! Where I’m from, the catholique baptism is typically done for babies by gently pouring water on their forehead. Ofc it’s less spectacular than the “full immersion” baptism by the Baptists (also used by the pentcotalists as well btw).
But anyway, none of that make sense to be done in a parking lot. Reading the other comments, I like the idea that the dude got suddenly touched by grace after eating a gross fish meal at Cracker Barrel!
Mormons do the full dunk, too. Just sayin.
Only Baptists baptize
Uh, can you clarify what you mean by this?
No, my bad. Of course other Christian sects baptize, though not all of them practice full immersion.
Denominations is the word you may want to use in case you’re around Christians btw 😉
Baptisms aren’t just a Baptist thing, though they generally put more weight behind it than most other denominations that do it. At least from what I’ve seen.
I was Pentecostal growing up, and a few times a year- generally around Christmas and Easter- they’d do an open baptism and anyone who wanted could get dunked. I went to one church without that big tub behind the pulpit you’re talking about- they’d do it in the river nearby. Cold as hell in the winter.
Basically every brand of Christianity that I’m aware of has some form of baptism, though the exact way it’s done varies a lot.
Matthew 28:19 is, “Therefore go and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit”
I was baptised in the Church of England.
Another chapter in “Everything i do not like is woke”
The new design is minimalistic slop, for sure. But why would i give a fuck about a companies logo. Honestly we should not even be reacting to this bait.
I remember getting on my knees for Jesus in the cracker barrel parking lot.
Life made so much more sense once his warm love filled me.
~To each their own.~
I’m confused. The new logo is great, or it’s shit, I don’t care. But what does it have to do with wokeness? Did the old man sitting by the barrel start sucking dick on the billboard? Has he transitioned? Does the new logo secretly spell out black lives matter in invisible ink? It’s just the name in a sort of blob? How is this political? What am I missing here?
But what does it have to do with wokeness?
See this handy guide for the way these dipshits think.
At this point it’s just that a thing changed from “back in my day.”
Austin A-series - small foreign engine. Definitely woke.
Perhaps he feels the original logo depicted a white cishet male, and thus the new one is erasure.
Come-on everybody knows that barrel is full of dildos pickled in anal lube.
No, that would be my nightstand drawer
and where might i find a cracker barrel so i can know to, uh, avoid it and get directions away from there.
They chain the barrel like they chain the rocking chairs, dudes freaky af for sure.
Woke doesn’t mean anything specific more, it just means “thing I don’t like.” So when somebody says they want to end wokeness, they mean they want to remove everything they don’t personally approve of.
I’ve been messing with the idea of stealing this from them. Just call everything I don’t like woke 🤷🏾♂️
Racism is woke now. Misogyny is woke. Conservative Christianity is woke. Trump is woke. Just give them the whole word and confuse the hell out of everyone.
Snowflakes getting their feelings hurt because pictures change
They took the orange man off their logo. This is obviously a statement against Trump and therefore woke.
The new logo is definitely worse, I’ll give them that.
Just typical corporate mediocrity.
And someone probably got paid thousands for that new logo.
Probably more than thousands. I bet there were focus groups involved too.
All these black people thinking Trump will help their careers 😂
Do we know if this is a real person or an AI “black person”?
Edit: He’s right, he’s a trumper.
Neither. It’s a white conservative piece of shit pretending to be a minority. It’s been around far longer than “AI”.
This guy is a republican congressman. Definitely a real black guy.
His twitter handle is different.
Edit: dude is a trumper.
Either way, there is a well estbalished history of conservative dipshits pretending to be minorities on social media that support conservative ideals.
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Did you go to his twitter? It’s a different handle.
This isn’t “woke”, this is the corporate trend of oversimplifing logos no matter how much people liked the old ones.
I mean does anyone else remember the story about Cracker Barrel refusing to seat black families, or is that just me?
I mean aside from it basically being in the name and having never seen a non pink person there… ever, there’s these
https://aaregistry.org/story/restaurant-chain-admits-racism/
But like I said it’s in the name dude. If you don’t look like a cracker they’ll put you over a barrel.
i don’t remember it, but i believe it.
I remember. So was Denny’s
in the 90s there was a Denny’s near me. When you were just in the door, in front of the counter, if you looked up, there was a swastika drawn on one of the ceiling tiles. It was, reportedly, there for like 4 months. Thing is, you basically would have to work there, or do this in a way the employees would definitely see. So they were cool with it.
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It’s not just the logo, they’re remodeling the inside to be more “modern”. The kitschy americana vibe was the only reason people go there.
According to people I know who worked in the kitchen there, the correct reason to go to cracker barrel is actually their biscuits and gravy.
The cheapest way for them to make 'em is from scratch. Everything else is premade bags and mixes, but the biscuits and gravy are made fresh a few times a day.It sure as fuck it wasn’t the food!
The classic White Trash aesthetic doesn’t play like it used to.
Cool story, bro. Where are the Epstein files?
As a European, I don’t know what Cracker Barrel is, and I couldn’t care less.
Most Americans don’t care either honestly.
NO American cares about this, even the ones who are whining about it. They don’t give a rat’s ass, it’s just an opportunity to be performative about…something.
I ate there once and it was horrible. It takes a ape isl kind of incompetence to be bad at breakfast.
*special
This was far more difficult than it should’ve been.
Sorry about that.
Are you ok?
I think I meant “it takes a special kind of incompetence”. Not sure what kind of brain fart happened.
That’s what I thought, but it looked like you had an aneurysm lol.
I’m not OC but I recently switched to heli board and I’m having a heck of a time training it. Easily could be just as bad.
I’ve been using heli board for years, and it’s still a pain. Just writing this comment I had to go back twice. Once to make its “it’s” and to capitalize the I.
I understand the tradeoff but it is pretty frustrating.
Go with that.
sorry sir, but on an american thread, your sposed to say 'could care less"
The old man goes to one once in Frasier.
Conservatives crying buckets of tears over a corporation’s new logo is my kink.
The heraldry of corporate feudalism is no laughing matter for capitalist serfs.
