Ignore the fact that it’s coming from Breitbart. This is really freaky in more than one way.

FTA:

Against stiff competition, the alliance of tech and media giants has devised a plan that may constitute Big Tech’s most brazen power-grab yet.

According to Microsoft’s press release, it has partnered with several other organizations to form the Coalition for Content Provenance and Authenticity (C2PA).

Put simply, the purpose of this organization is to devise a system whereby all content on the internet can be traced back to its author.

The press release states that it will develop these specifications for “common asset types and formats,” meaning videos, documents, audio, and images.

Whether it’s a meme, an audio remix, or a written article, the goal is to ensure that when content reaches the internet, it will come attached with a set of signals allowing its provenance — meaning authorship — can be detected.

  • ufra@lemmy.ml
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    4 years ago

    Here’s a copy of MS blog post if anyone is interested: https://outline.com/tkP36M

    Microsoft and the BBC have teamed up with Adobe, Arm, Intel and Truepic to create the Coalition for Content Provenance and Authenticity (C2PA). The C2PA is a standards-setting body that will develop an end-to-end open standard and technical specifications on content provenance and authentication. The standards will draw from two implementation efforts: Project Origin’s (Origin) efforts on provenance for news publishing and the Content Authenticity Initiative (CAI), which focuses on digital content attribution, basically content auditing.

    It does seem to line up with other initiatives for corporations to sanction content according to source, in way reminiscent of google’s call for strict auditing of source code to avoid supply chain vulnerabilities.

    Breitbart probably has some serious bias as a prime target of these initiatives, but thanks for bringing it to our attention and providing an excerpt. I wouldn’t be surprised to see some more coverage of this down the road from better sources.

    edit: took a closer look at this ms blog post and as servicing as it is of would be content police, it is for MS a giant cloud play. horvitz uploaded a copy of their whiteboard session and all over it is “cloud service”, “azure” ( https://1gew6o3qn6vx9kp3s42ge0y1-wpengine.netdna-ssl.com/wp-content/uploads/prod/sites/5/2021/02/disinfodp1.jpg )

  • Niquarl@lemmy.ml
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    4 years ago

    Honestly is it not possible to find a single other source than Breitbart? If this is fact important one wouldn’t need to read a Breitbart post.

    • kitsunekun@lemmy.mlOP
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      4 years ago

      Dumb comment is dumb.

      EDIT: please stay on topic, as the rules for this sub encourage it: Try to keep things on topic

        • kitsunekun@lemmy.mlOP
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          4 years ago

          Unsure if you are being sarcastic. But the level of idiocy and self-absorbedness required to make that first post complaining about the source rather than what’s reported says a lot about the person: “hey, look, it’s not a source I like, therefore it’s invalid”.

          Typical American narcissism.

          • AlmaemberTheGreat@lemmy.ml
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            4 years ago

            I do not know anything about breitbart, but what I know is that there are certain sources that are just… untrustworthy. Just saying.

            • kitsunekun@lemmy.mlOP
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              4 years ago

              And what happens to the individual that came to my thread with the explicit intention of derailing it without any consideration? Let me guess? Nothing. As others have pointed out, the topic at hand is legitimate, but all the negative attention now is on me and the source. How ridiculous!

              You sure are on your way to become Reddit with this double standard! Keep it up.

              • nutomic@lemmy.ml
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                4 years ago

                There is no double standard. Its simply that insulting other users is against the rules, but there is nothing that forbids criticising sources (which I wouldnt consider derailing).

                • kitsunekun@lemmy.mlOP
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                  4 years ago

                  Well, let’s agree to disagree on the “derailing” topic. As for insulting people, I just said his comment was dumb. I don’t see how that’s an insult. Even intelligent people say dumb stuff from time to time, nothing wrong with it, I do say dumb stuff as well.

              • Nevar@lemmy.ml
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                4 years ago

                You can’t force people to agree with your opinion man. I agree they shouldn’t dismiss an argument based on its source alone (unless they’re unable to think critically in which case that’s sad.) But mod is right. Downvote and disagree, but don’t insult. It hurts your arguments position. You’re trying to take shortcuts when you insult in trying to convince people of your position. It rarely works on the internet, not least because we’re in a world where your opinion is a minority one and the US government is actively trying to quell dissent and push a narrative.

      • Niquarl@lemmy.ml
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        4 years ago

        Even Wikipedia blocks Breitbart links by default… It’s pretty ridiculous to just say I only want sources that agree with me or whatever. I’m asking any other source, whatever from L’humanité to The New York Times through the Wall Street Journal I don’t care. Anything that has a bit more credence is appreciated.

        Honestly after the slur filter the admin made that I disagreed with, though I completely understand why they did it, maybe it’s time to block certain site (from malicious spam filled shit to even a couple of news media, Breitbart, Daily Mail or Fdesouche seem like a pretty good start IMHO. After all this is floss so one can go share Breitbart on another server.

        • Ratoeira547@lemmy.ml
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          4 years ago

          I agree with you, the Lemmy devs should block BBC web addresses for spreading misinformation about China and the list goes on.

  • TheAnonymouseJoker@lemmy.mlM
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    4 years ago

    Breitbart may be a shitty source of news, but I like how the top comment derailed the discussion on the topic at hand. Using Breitbart as a source may not be a good look, but the top comment is objectively worse and a redditor attitude leaking into Lemmy.

    Caution to mods.

    • Niquarl@lemmy.ml
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      4 years ago

      I’m sorry but I really can’t give much credence to Breitbart as a source. If it’s true it is concerning indeed.

      • TheAnonymouseJoker@lemmy.mlM
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        4 years ago

        A broken clock can be right twice a day. Consider that even wolves may not eat a lone sheep someday. Breitbart can put out useful information once in a blue moon.

      • Nevar@lemmy.ml
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        4 years ago

        So you willingly admit you use fallacies to cloud your logic?

      • kitsunekun@lemmy.mlOP
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        4 years ago

        Childish and pathetic. As others have commented and pointed out, it’s real, the topic is legitimate, but no, “breitbardddddd badddddddd” is all you can say lmao

    • kitsunekun@lemmy.mlOP
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      4 years ago

      Agree 100%. But no, all of a sudden “breitbarddd badddd, oranje mannn baddd” lmao and the topic at hand can go to hell in a privacy oriented sub of all places!

      • TheAnonymouseJoker@lemmy.mlM
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        4 years ago

        I suggest you refute people’s arguments and points in a more simple and bold manner. Show some dominance if you have good points to make. It is really easy.

        • kitsunekun@lemmy.mlOP
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          4 years ago

          It’s just clown world manifesting itself here. Don’t think too much of it.

          Some people deserve mockery and derision, and I’m happy to provide it. Heck, even I deserve it from time to time and I have no issue taking it when that’s the case.

  • disrooter@lemmy.ml
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    4 years ago

    According to Microsoft, the coalition was created for a single purpose: to stop the spread of “disinformation” — which, in modern establishment journo-speak, means information that challenges establishment narratives. Disinformation, based on how the word is used today, might as well be called dissident information.

    I totally agree with this and I think that since we are in a financial Neofeudalism it was foreseeable that dissent would be labeled in some way, all regimes have done so. This time it all becomes “right-wing extremism” or “fake news” or both.

    Let’s be honest, if it were really about fighting lawlessness, online bullying and dangerous fake news, neither the media, nor governments, nor corporations would have lifted a finger.

  • Flufficat@lemmy.ml
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    4 years ago

    That does suck, I hope it doeant happen but there will probably be ways around it just like a vpn sends your traffic through a server possibly there would be servers like that to publish your work on?